Ep. 14: 90 Day Probation

We made it past 90 days. Which, statistically speaking, is where most people tap out.

Not just in content. In business. In habits. In the gym. In relationships. In literally anything that requires consistency.

The first 90 days? That’s the graveyard.

So this is our 90-day recap. Not the highlight reel. The actual lessons.

1. If You Don’t Quit, You’re Already Ahead

When we looked into it, the big drop-off points are:

• 0–90 days

• 3–6 months

• 1 year

• 18 months

Translation? People quit the whole time.

So here’s the uncomfortable truth: If you just don’t stop, you automatically eliminate most of your competition.

Not because you’re smarter.
Not because you’re more talented.
But because you stayed.

That’s it.

Consistency is a filtering mechanism. Most people remove themselves.

2. Your Voice Is Your Brand

One of our biggest wake-up calls? Listening to ourselves.

The likes. The ums. The run-on sentences. The repeating the same point 14 different ways because we didn’t trust it landed the first time.

Editing is humbling.

But beyond the technical stuff, the real lesson was this:

We were trying to “decide” how we wanted to sound instead of just sounding like ourselves.

We played with personas.
We tried on different angles.
We experimented with tone.

And what we learned is simple:

Your natural voice, the one you overthink is the thing people actually connect to.

You don’t need to manufacture a brand voice.
You need to stop muting your real one.

3. 80% and Out the Door

If we edited to perfection, you’d get a 45-second episode.

We are our own worst critics. Brutal ones.

A very successful friend once said: “I’m not the smartest. I just put things out and keep hammering.”

That stuck.

You cannot iterate on something that doesn’t exist.

So we made one rule: It goes out every Friday.

Not perfect.
Not polished to death.
Just done.

That commitment has been one of the smartest business decisions we’ve made.

4. Your First Idea Might Not Be Your Real Brand

We came out strong with a very specific angle. FUCK MEN!

It was bold. It was loud. It was relatable.

But over time we realized something important:

That wasn’t the whole of us.

It was a slice.

Feedback helped. Reflection helped more.

A brand evolves when you allow it to breathe. The only non-negotiable is the output schedule. The messaging can refine.

Pivoting isn’t failure. It’s alignment.

5. Start Now or Regret It Later

One of the weirdest feelings over the last 90 days?

“Why didn’t we do this 10 years ago?”

That thought hits hard.

But here’s the reframe:

In 10 years, you’ll look back at today the same way.

So if there’s something you keep thinking: “I should have started…”

Start now.

Not when it’s perfect.
Not when it’s strategic.
Not when it feels safe.

Just start.

6. Keep Your Commitments to Yourself

You show up for work. You hit deadlines. You answer emails.

But do you keep promises to yourself?

We set a date. We committed publicly.
We built a flow before we even launched.

That structure carried us through the days we were exhausted.

Motivation fluctuates. Commitment doesn’t.

7. Growth Feels Like Identity Crisis

This might have been the most personal lesson.

When you put yourself online, you start questioning:

• Who am I?

• How do I want to present?

• What version of me is “acceptable”?

It’s uncomfortable.

But it forces self-awareness.

And here’s what we didn’t expect:

We got our playfulness back.

Going through old childhood videos reminded us how unfiltered and expressive we used to be.

Somewhere along the way, adulthood teaches you to dim.

This project forced us to turn that back on.

Not perfectly.
Not fully.
But intentionally.

And that alone made it worth it.

8. Timing Always Finds You

We planned content weeks in advance.

And then ignored the plan half the time.

Because certain weeks have a vibe.

We learned that structure + intuition is the sweet spot.

Be strict about delivery.
Be fluid about direction.

So What’s the 90-Day Verdict?

It hasn’t blown up.
It hasn’t magically changed our lives.
It has taken more time than we expected.

And yet…

We wouldn’t take a second of it back.

Because:

• We’ve learned skills we didn’t have.

• We’ve grown in ways we didn’t anticipate.

• We’ve rediscovered parts of ourselves we thought were gone.

• We proved to ourselves we don’t quit.

That’s the real win.

If you’re in your first 90 days of something… business, content, fitness, life reset… this is your reminder:

Most people are about to stop.

Don’t.

Set the date.
Refine as you go.
Stay longer than is comfortable.

That’s how you win.

BITCH.